THIS PROJECT WAS DEVELOPED IN COLLABORATION WITH RSP ARCHITECTS
Mortenson Construction
Creation of a Interactive Historical Showcase
Case Study
The Challenge
Transforming the newly developed lobby of Mortenson’s commercial headquarters into an interactive, informative, and engaging space to showcase the company’s rich history and future aspirations.
The Outcome
A state-of-the-art interactive timeline, designed by HIARKI DESIGN Co. (HDC), that beautifully illustrates the deep and rich history of Mortenson, spanning three generations, and celebrates the company’s future endeavors.
Scope
Consultation
Strategy Design
Development Interactive Timeline
Implementation of Interactive Timeline
Mortenson, a renowned company with a rich history, sought to innovate their headquarters’ lobby space. They aspired to a design that would both commemorate their historical accomplishments and anticipate future endeavors. RSP Architects were already immersed in conceptualizing the space for Mortenson, identifying this as a golden opportunity within the architectural project to infuse more value. Doug Forbes of HIARKI DESIGN Co. (HDC) partnered with RSP Architects to craft an interactive timeline, a solution that vividly narrates Mortenson’s journey and its forward-thinking approach to the future, allowing every visitor to delve into and value the company’s evolutionary path. This collaboration was a convergence of strategic alignment in design and innovative visual design solutions, reflecting HDC’s commitment to designing the future and creating sustainable design solutions for visionary businesses.
The Beginning
Mortenson recognized the potential in their newly developed lobby space to mirror and exhibit their enterprise's milestones and innovations. RSP Architects, already engaged in shaping the space for Mortenson, saw this as an integral opportunity within the architectural project to elevate the design’s impact. They collaborated with Doug Forbes of HIARKI DESIGN Co. to bring innovative and strategically aligned design solutions that would optimally utilize the space to narrate the company’s illustrious history and future aspirations. This initiative was not just about creating aesthetic appeal; it was about aligning every design facet with Mortenson’s core vision, transforming visionary concepts into strategic realities, and designing for innovation, ensuring a lasting imprint on every visitor.
A render created by the team at RSP Architects, reflecting the original concept and design of HIARKI DESIGN Co., showcases the inception of a transformative project aimed at narrating Mortenson’s illustrious journey and aspirations through interactive and strategically aligned design solutions.
Phase 1 - Value
In this foundational phase, HDC immersed itself in the essence of Mortenson’s vision, history, and aspirations. The team engaged in extensive dialogues and strategic alignment sessions to comprehend and encapsulate what Mortenson aimed to communicate. This phase was pivotal for synchronizing HDC’s design philosophy with Mortenson’s business ideals, ensuring the ensuing project would not only be visually enthralling but also deeply resonate with Mortenson’s foundational values and goals. This phase concluded with the development of mood boards, chosen by the client, serving as a visual representation and inspiration for the subsequent phases, aligning with the strategy design services and design for visionary businesses that HDC is renowned for.
Concluding Phase 1 with a finalized mood board, reflecting a harmonious blend of Mortenson’s aspirations and HDC’s innovative design ethos, setting the visual tone for transforming visionary concepts into strategic and sustainable design solutions.
A pivotal meeting between the Creative Director and Principal Architect at RSP and HDC, where initial concepts were outlined, and the journey of strategic and innovative design began, aiming to transform visions into sustainable design solutions that resonate with Mortenson’s legacy and aspirations.
Phase 2 - Design
Drawing insights from the extensive research conducted in Phase 1 and the inspiration derived from the developed mood boards, the design process commenced. It began with preliminary sketches, serving as the blueprint for the design, reflecting HDC’s commitment to visual design solutions and design for innovation. This phase was characterized by a meticulous design process, where every sketch was transformed, refined, and evolved, ensuring each design element harmonized with Mortenson’s brand and vision. The continuous collaboration and feedback from Mortenson were integral, ensuring the design was a true reflection of Mortenson’s legacy and future aspirations. This phase exemplified HDC’s unique blend of strategy, brand, and visual design, aligning business vision with design strategy to create sustainable design solutions that are not only aesthetically pleasing but also strategically potent.
HDC and RSP collaborated to craft a historical map for Mortenson, a pivotal component in the interactive timeline, blending innovative visual design solutions and strategic alignment to narrate Mortenson’s illustrious journey and aspirations.
Developing the interactive animation's structure, a fracturing approach was chosen, symbolizing Mortenson's vast and diverse history. Each selected image splits and compounds—1 to 2, 2 to 4, 4 to 8, and so on. Illustrating the richness and variety of Mortenson's journey, aligning visual design solutions with strategic narratives.
The design aligning a innovative visual design solution with Mortenson's rich legacy and strategic narratives, ensuring a harmonious blend of aesthetics and strategy for a transformative user experience.
Phase 3 - Voice
In this crucial phase, HDC collaborated with a specialized AV business to actualize the interactive timeline, meticulously integrating each designed piece. A comprehensive guide was created, enabling the AV business to flawlessly execute the envisioned design to spec, showcasing HDC’s commitment to precision and strategic alignment in design. This phase was a harmonious blend of technology, design, and strategy, where every element was meticulously crafted to ensure the final product resonated with Mortenson’s brand identity and HDC’s design for innovation.
The culmination of this phase was more than just delivering a product; it was a manifestation of innovative design, strategic alignment, and collaborative effort, reflecting HDC’s mission to transform visionary concepts into strategic realities. It highlighted HDC’s commitment to providing sustainable and impactful visual design solutions, aligning business vision with design strategy, and leaving a lasting imprint, making HDC a trusted partner in the visionary sector of business.
Detailing the intricate plans crafted for our AV partner, this image illustrates the seamless fusion of innovative design and precise execution, ensuring each component aligns with Mortenson’s visionary aspirations and HDC’s commitment to comprehensive design solutions.
Exploring the interactive timeline, this snapshot captures the testing phase, a crucial step in ensuring the seamless integration of innovative, strategic design solutions, and interactive functionality, all resonating with Mortenson’s visionary journey and HDC’s commitment to design for innovation.
HIARKI DESIGN Co., with its commitment to transforming visionary concepts into strategic realities, successfully transformed Mortenson’s lobby into an interactive journey through the company’s rich history and future aspirations. The project was about creating a lasting impact and aligning every design facet with Mortenson’s core vision. The joy and satisfaction evident in the Mortenson team at the unveiling of the interactive timeline were not just about the innovative design; it was a reflection of the shared journey, the collaboration, and the realization of a vision, a true embodiment of designing for a better tomorrow in business.
