The Constellation Effect: Crafting Spaces That Speak to the Soul
Doug Forbes Doug Forbes

The Constellation Effect: Crafting Spaces That Speak to the Soul

In architecture, beauty often lies in the precision of the structure, the technical mastery of design. But it’s the story—the user’s journey—that transforms a space into a place of meaning. Just as constellations turn stars into guides, experiential design weaves narratives into architecture, crafting spaces that speak to the soul and invite us to wander, wonder, and connect.

Read More
Why Architects Need a Brand Designer in Experiential Design
Doug Forbes Doug Forbes

Why Architects Need a Brand Designer in Experiential Design

In the world of architecture and interior design, functionality and aesthetics are key. But is that enough to make a space truly connect with its audience? Brand designers bring an additional layer—one that transforms spaces into immersive experiences, resonating on a personal level. This collaboration can take your projects from well-designed to unforgettable.

Read More