Architect’s Geometry of Branding

You’re an architect.

When you design buildings, every line and shape has a purpose. It's like telling a story, but without using words; instead, through space, atmosphere, environment. HIARKI does the same with brands. Imagine the client’s company logo. You don’t see just the logo, right? It is all the elements that jive with that logo; the space around it to give context, the elements inspired by it that build atmosphere, the entire suite of the identity to create an environment. That feeling that the user has—space, atmosphere, environment—is the brand. It’s the gut feeling when they think of the company. It’s the familiarity when they walk into the company’s building, it’s the belief, the thought, the story they tell themselves.

Brand is like telling a story, but using everything; words, environment, design. Everything.

This is why architects collaborate so well with like-minded design firms like HIARKI DESIGN Co.

So, if in architecture, every curve, line, and structure you create tells a unique story, shaping the space, atmosphere, and environment in which people live and work. At HIARKI DESIGN Co., we believe that brand identity should be approached with the same level of thoughtfulness and creativity.

It's not just slapping a logo on a wall. It's not about changing your interior color scheme to kinda match the brand's.

It is about designing a comprehensive brand experience that mirrors the intentionality and innovation of your architectural design.

True collaboration.

Because your architecture is that brand as much as the their logo, their website, or their product.

Their brand extends far beyond the first visual impression; it encompasses all aspects of design, from the way a space is navigated to the emotions it evokes. This holistic approach ensures that every touchpoint with their audience is an opportunity to communicate the company's vision and ethos.

The collaboration between architects and a design firm like HIARKI is essential in today’s market, where differentiation and identity are key. Together, we can ensure that the brand reflects the innovation, sustainability, and beauty of the architecture, making every interaction with the brand an extension of the spaces you design.

This unity between architecture and graphic design as a testament to the entire brand is key to any commercial business today.